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Momentum: Making our Experiences More Sustainable

Setting a Circular Example

Guest Author: Momentum Worldwide

Thinking about the long-term impacts of our work, and embedding a circular approach to our creative, design and production has been a central pillar to our Make it Matter Sustainability strategy.

Not only are we focused on designing experiences that reduce waste at the outset, reusing and innovating existing assets and using sustainable materials, but we’re also thinking about the future life of everything we purchase or build. This extends not only to the events we produce, but also to our office environment.

This got us thinking, how can we be better? And at the same time, do a good deed. So, we decided to have an end of year clear-out of our London office. We wanted to turn Momentum’s ‘trash’ into another company’s ‘treasure’ and there was no better partner to help us than Event Cycle.

From the over-flowing cupboards in our office, we helped seven different organisations across London. We supported Bridge the Gap to fill up some Christmas hampers for their community; The New School with sports equipment for their pupils; The Hub with gaming equipment for their community space; The Gleaners Cafe with disinfectant for their kitchen; All Abroad with artwork for their charity shop; and Clothes for Causes with jumpers, T-shirts and hoodies for the homeless. And last but note least we gave some foamex boards to Gary Mason Rhythmical Empowerment Charitable Foundation who used them as part of their entry to the London New Year's Day Parade - and consequently won £3,500 for the Mayor of Sutton's Charities - Sutton Women's Centre and Maggies at The Royal Marsden.

The items donated will not only save each organisation money which can be used for their services instead but will contribute towards helping families facing poverty; giving musical opportunities to people with disabilities; enhancing the educational needs of children; creating a safe space for a community to come together in; supporting a surplus plant-based community kitchen for those that can’t afford it; creating funding for respite services; and helping the homeless keep warm this winter.

A lot of good has come from items that would have sat in storage for a long time to come, so rather than throw out what you’ve got, why not try a more social way to be sustainable with Event Cycle.


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