Havas Play UK exists to help brands play meaningfully in culture. Delivering meaningful business outcomes via seamless through-the-line creative solutions and data-powered media. Landing brands in the heart of culture, through meaningful partnerships and experiences that people genuinely want to spend time with.
They work with some of the most well-known brands and rights holders across sport and entertainment, including: Arsenal, Adobe, BBC, Bethesda, Aston Martin F1, Commonwealth Games England, EE (BAFTA, Team Excel The Home Nations & Wembley), Jaguar Land Rover (Rugby World Cup 21/23), JBL, JD Sports, Magic: The Gathering, Major League Baseball and The FA.
Their services and capabilities are delivered by an in-house team, with expertise covering sponsorship identification, management and activation; social media 360 services, live & digital experience; influencer & creator marketing; media partnerships and branded content & production, enabling them to create and deliver truly 360, integrated campaigns whatever the brief. They ensure to prioritise ethics, sustainability, and inclusiveness throughout their work.
As part of their commitment to sustainability, the team wanted to make sure one of their client’s latest exhibition stands didn’t go to waste or recycling but instead had a longer life and a social impact after the event was done. Havas Play UK generously donated the structure of their latest EE exhibition stand, including wood sheets and Skybond to a local Scout group through Event Cycle. The stand was originally created for EE's rebrand campaign, a significant marketing effort that included TV, cinema, out-of-home, print, radio, social, and experiential elements.
The structural pieces were transported 10 miles down the road to Cheadle Scouts. The materials will be used by the Scout Centre in Heald Green to clad and support the Scout's air rifle range.
Engaging in air rifle shooting activities nurtures a diverse set of skills for the Scouts that take part. As well as developing keen marksmanship, demanding precision and accuracy, the sport also hones concentration, patience, and control, as shooters maintain focus and wait for opportune moments. The activities and games help build confidence and the ability to work collaboratively as part of a team too.
A worthy destination for a mobile exhibition stand - all instead of ending up in the bin.
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