Dutch & Brit: Solving Event Waste by Repurposing Banners for Community Signage

For event production specialists like Dutch & Brit, whose 25 years in the business are built on quality and lasting client relationships, the question of event asset management is a constant challenge. High-quality materials are costly investments that immediately become redundant once an event finishes. The conventional route, expensive long-term storage or disposal, is a clear waste of resources.

This is where smart strategy takes over. Instead of letting eight perfectly functional pull up banners contribute to the surplus economy, Dutch & Brit made a responsible, resourceful choice. They partnered with Event Cycle to ensure those materials continued to deliver value out in the community after the event they were used at was over. 

The Strategic Action

Event Cycle regularly works with graphics supplier RHM Event Graphics to repurpose pull up banners that charitable organisations receive for free. The outdated graphic material is stripped from the metal base and sent for recycling, while the valuable aluminum bottoms are saved for reuse. RHM then reskin the salvaged bases with brand-new graphics submitted by the charities.

This action provides brand-new, professional signage to charities, who use them to promote their causes and work:

• Supporting Well-being and Social Interaction: Help Is Here Now CIC received four re-skinned banners. This organisation runs free community workshops, from healthy cooking classes to art and design workshops, and can use these new banners to enhance their outreach. 

• Promoting Empowerment and Essential Aid: Exclusive Women of Influence Circle CIC also received four re-skinned banners. As a vital community hub offering form-filling assistance, mental health support, and skills training, professional signage is crucial for promoting their upcoming fundraiser and publicising their food bank services.

  
  

The Value of Responsible Management

For Dutch & Brit, this outcome is the result of thoughtful resource management. They transformed a logistical problem into a quantifiable social impact, aligning their event delivery with their core value of caring for people and the planet.

The lesson is clear: even the smallest event items, destined for redundancy, can become high-value tools that support local well-being and empower communities.

Ready to make your event assets work harder?

Talk to Event Cycle: Hello@EventCycle.org