How Event Cycle helped PwC UK find a new future for old-branded merchandise

Following the launch of its global brand update, PwC UK got in touch with Event Cycle to explore options for repurposing existing merchandise, that could benefit others in need. Since 2007, PwC UK has committed to playing its part in driving a sustainable and net zero future. With items ranging from sweatshirts and umbrellas to sports performance tops, water bottles and coasters, it was clear the items could be put to good use outside of the firm.

Event Cycle matched the items with charities, schools and community organisations across the UK, each with a very real need for support. From drinking bottles to clothing, the donations helped with both immediate needs and longer-term confidence building for the people receiving them.

In Camden, Harmood School provides specialist education for secondary students with social, emotional and mental health needs. The donated sweatshirts mean that every student can participate fully in trips and residentials. Water bottles are being used in PE classes and school outings, and coasters have even found their way into creative design lessons.

Shaftesbury High School, a Special Educational Needs and Disabilities secondary in London, used the donated clothing to restock their internal clothing store, which provides essential uniform and casualwear to students who need it most. Many families at the school face economic hardship, and some students have never owned new clothing before. Having fresh, high-quality options available removes stigma and boosts self-esteem, especially for young people navigating public spaces.

At Trinity Homeless Projects in Uxbridge, the donations became personal items for people rebuilding their lives after homelessness. From drinks bottles to umbrellas and beanies, the items will be used in supported accommodation, family support programmes, and emergency housing. They offer dignity, protection, and a reminder that someone cared enough to give.

For Brent Carers Centre, serving over 7,000 unpaid carers in one of the most diverse boroughs in the UK, the items became gifts of appreciation. Volunteers and carers received quality tumblers, bottles and tees at dedicated forums, celebrating their invaluable role in keeping others safe and supported.

Other donations reached mental health organisations like Jigsaw Support Scheme, community hubs like The Himmah Hub and women’s empowerment groups like Exclusive Women of Influence CIC. Wherever they landed, the items found a new purpose; they supported volunteers and community shops, and were wrapped up and gifted to people who would never expect something brand new.

And that’s the point.

Merchandise doesn’t have to be a one-time engagement tool. With a little creativity, it can become a lasting act of generosity in the local community too. 

If you’ve got leftover stock and don’t know where to start, let’s talk about where it could go next. www.eventcycle.org