Amidst the glitz and creativity of the Cannes Lions International Festival, Momentum Worldwide, renowned for orchestrating unforgettable experiences, curated an exceptional event at the beachfront JW Marriott Cannes. However, their commitment to excellence extended far beyond the festival's glamour—it encompassed a profound dedication to sustainability and community impact.
As the curtains closed on this year's Cannes Lions, Momentum Worldwide faced the inevitable aftermath of any grand event: surplus materials that, if left unattended, would likely meet a less-than-glamorous fate. Determined to make a difference, they turned to Event Cycle, a pioneering organisation specialising in repurposing event remnants for charitable endeavours.
The donation list was impressive: tables and chairs that once hosted animated discussions, rugs that adorned bustling lounge areas, and a myriad of practical items from tea boxes to cleaning products. Each piece had played a role in enhancing the festival experience, and now they were poised to embark on a new journey—one of community support and sustainability.
With meticulous coordination, Event Cycle facilitated the redistribution of these items to two local charities in Cannes.
The first recipient was Secours Catholique, an integral part of the global Caritas network, which eagerly received some of the items from the event. Secours Catholique Caritas-France operates globally, with a network of 73 delegations across France and beyond. Dedicated to combating poverty and inequality, they leverage donations to support their charitable initiatives, including a boutique shop where items are sold to generate income. This income not only sustains their operations but also supports their vast volunteer network, empowering them to continue their essential work in the community. For them, these items weren't just commodities; they were opportunities. The tables and chairs are due to find new life in their charity boutique to help fund the organisation’s work.
Meanwhile, ABI 06, a grassroots organisation focuses on the integration of individuals into the workforce by collecting, sorting, and selling textiles, linens, and second-hand items in Alpes-Maritimes. They received rugs, tea boxes, and assorted household goods to sell to support their work. Their approach not only fosters economic reintegration but also promotes environmental sustainability through the reuse of donated goods. The proceeds from sales of the goods they receive are reinvested into the organisation to fund workshops and support local community initiatives, ensuring a positive and lasting impact.
As the sun set on Cannes, leaving behind memories of creativity and innovation, the legacy of Momentum Worldwide's initiative endured. Their story of repurposing, community empowerment, and sustainable practices resonated far beyond the festival grounds, inspiring others in the events industry to embrace similar initiatives.
Don't forget if you want to know how to save carbon emissions and benefit people as well as the planet, Event Cycle can help. Contact us today
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