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From derig to donated in 24 hours

This summer saw an incredible effort from Team GB at the Tokyo Olympics and we most certainly discovered some new sports to follow in the future.


Whilst the athletes were working hard on the other side of the world, the kit they were wearing was being showcased and sold at the flagship Adidas store on Oxford Street. The creative display, designed by Broadwick Studio and produced by Firecracker Works, provided an engaging installation in the centre of the store ready for the influx of inspired fans. The installation included items such as staging, winner podiums, display plinths, steel and acrylic art pieces and shrouds, retail units and hanging lighting features.

Having worked with Firecracker from the beginning of the process, Event Cycle was able to determine which items would go to which charities ahead of time. The result of this work led to a derig from the store overnight and delivery to the charities within the very same day.


The retail display units and TV stands were taken by the Bassuah Legacy Foundation, a charity that supports single parents and their dependents by providing advocacy, health & wellness, basic education, volunteering, employment support and motivational events. The units will be used in their community space.


"We have been able to upgrade our youth space. It has now been transformed into a dynamic space by recycling the retail units we got from Event Cycle to install foldable wall-mounted tables. We can now utilise the room for multiple purposes with ease including our Kids Arts & Crafts, Adult IT training for our Employment Programme as well as meetings and others. A very special thank you to Event Cycle for their work and a very smooth process."
Christina Konadu, CEO & Founder, Bassuah Legacy Foundation

The remaining items were redirected to a youth sports charity, The Mintridge Foundation. The charity was founded in 2015 and promotes physical education and positive mental health for children and young people. Alongside classroom sessions, coaching clinics and events, the foundation has a team of Olympic and Paralympic Ambassadors who work with young people across the UK as part of a mentoring programme they offer.

The items from Firecracker will be used by The Mintridge Foundation during their fundraising events and activities as features at finish lines, for winner presentations and to better represent themselves at exhibitions. The podiums, in particular, will be used and have been used in Mintridges mentor programmes as you can see at a recent event where England Netballer, Pamela Cookey, was introducing netball to a secondary school in St. Helen’s.


Understandably, as a charity, the purchase of items such as these would be seen as an extravagance and therefore not attainable but with the work of Event Cycle with Firecracker, the extravagance comes for no cost at all.


“It is amazing to have the Team GB experience go full circle with such a close connection to our sports charity and the Ambassadors that were out in Tokyo inspiring a nation! Thank you to everyone involved and we can’t wait to be able to put everything to good use in its new life!”
Alex Wallace, Managing Director, The Mintridge Foundation

By teaming up with Event Cycle, Firecracker ensured that only one small piece of foamex went to landfill, whilst the rest of the items were sent to second homes.


Send your items to local charities, not landfill with Event Cycle