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The ‘Power of Doing’: Momentum Worldwide & Event Cycle Create a Lasting Social Legacy

In an era where socially and environmentally conscious consumers shape the market, experiential agency Momentum Worldwide is making a difference. They carefully consider the experiences they create and incorporate sustainability into the planning process. Whilst making sure they reduce and reuse in the first instance, when it comes to repurposing leftover event materials, Momentum engaged with Event Cycle to mitigate their environmental impact and leave a lasting social legacy whilst they’re doing it.

Following their recent collaboration with Wimbledon and various technology clients, the team was left with an array of items, including full-size arcade games, artificial plants, dining accessories, branded merchandise, and even a gumball machine. Determined to make a positive impact, Event Cycle swiftly reached out to their expansive UK network and successfully found meaningful homes for all these items, benefiting numerous remarkable causes.

Soapbox Youth Centre

Soapbox Youth Centre delivers open-access Youth Work to socially excluded young people aged 10 to 25 years old in Islington, with a particular focus on STEAM (Science, Technology, Engineering, Arts & Maths). With a digital focus and an upcoming gaming night the team were keen to take on the arcade game machines created using Microsoft MakeCode, a free online learn-to-code platform where anyone can build games, code devices, and mod Minecraft.

Bassuah Legacy

A charity supporting single parents and their dependents, Bassuah Legacy, provides advocacy, health & wellness, basic education, volunteering, employment support and motivational events to their local community. Event Cycle has helped this organsiation for the past two years and continues to support their work through the donations we receive form our clients. Although it may not seem like much, the fake foliage from Momentum Worldwide will be gratefully received and used in all sorts of charity events, from the annual AGM, to the coffee mornings and even to bring some brightness to the shop Bassuah built to support families on low incomes.

Royal Docks Learning and Activity Centre

RDLAC is a community arts organisation working with diverse communities across the UK, with a particular focus on Newham in East London. Their mission is to be the heart of a vibrant and diverse Royal Docks community, engaging with local issues, culture, and learning to improve education, welfare, and overall quality of life for the community. They aim to facilitate positive change by encouraging community engagement and active participation in relevant local issues. Taking the gumball machines, placemats and napkin rings, the RDLAC will use them as part of the activities and services they provide to the community to strengthen career skills and opportunities, address emerging community issues, and collaborate with other support organisations to enhance community cohesion.


Parrabbolla: This cultural organization focuses on community engagement through creative activities and offers a wide range of learning and activity events, both in-person and online. They collaborate with freelance arts and cultural practitioners to create community plays, street festivals, and development programs, and have a proven track record of working in diverse communities in the UK and around the world. They gratefully received the tote bags and notebooks which will be used by their community in their education based activities.

Want to know what else we can place? Read more of our Success Stories here


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