If you’re throwing £50,000 worth of assets into a skip at the end of an event, you’ve failed. Wood, graphics, IKEA pots and plants end up in skips all over the country every day and yet we still call these events a success. While you’ve been busy making money for your clients with their prospective customers, you’ve missed out on a commercial advantage by putting thousands of pounds' worth of social assets in the bin.

Event sponsors want the audience to remember their brand, and if I’ve learnt anything about marketing, the best way to do that is to leave a good feeling behind rather than a piece of plastic crap. Whilst the financial benefit to the event is important, potential sponsors will ask for a package of options to make their brand the most visible in the most valuable places their audience might be. At the basic end of the scale, this may involve logos and pop-up banners, pointless

At Event Cycle, we believe true sustainability includes accounting for the people on the planet too and we support that belief in every action we take. While 2025 brought its share of ups and downs, it was a solid year that saw us strengthen our core operations to ensure that our future progress is intentional and rooted in lasting change.

At Event Cycle, sustainability is the foundation of everything we do. As we reflect on 2024, we’re proud to share the tangible difference we

Event Cycle is honored to be spotlighted in Unreal Rockstars’ Founder Series, celebrating purpose-driven businesses. The article highlights

As three sustainability leaders within the events space, The Bulb, isla and Event Cycle strongly believe that a collaborative approach is ou

Event Cycle's collaboration with the United Nations Climate Change Conference (COP26) in Glasgow not only set an unparalleled standard for s

If you don't know what we do already, then I'm not sure how you ended up here but here you go. We won a Gold M&IT Award for all the positive

Sustainability isn’t just for the eco-focused companies out there with core values attaining to climate change, social justice and environme