In a week where extreme weather warnings were issued across the UK and London saw an unprecedented amount of rainfall in what should have been seven days of beaming sunshine, FLUX Creative put on a pop-up event addressing the realities of our warming planet.
As part of this activation, there were a number of large banners surrounding the fixtures as well as pedestrian fences featuring material carrying messaging necessary to the event. And although the signage produced was plastic-free and 100% recyclable - a great effort by the team already - there is another level above recycling on the waste hierarchy - and that’s reuse.
On this occasion instead of the graphics finding their way into the recycling waste stream, the banners were repurposed with a team who upcycle the material into bags, storage boxes and tableware which are sold to raise money for the Severn Hospice.
The Severn Hospice give specialist care and support free of charge to families across Shropshire, Telford & Wrekin and Mid Wales who are living with an incurable illness. Since 1989, they have given free care and support to more than 34,000 people and their loved ones during their time of greatest need. They now help more than 2,000 local people every year.
The hospice is part of health services offered to people living in Shropshire, Telford & Wrekin and Mid Wales but is not part of the NHS. They are a completely independent charity, having to raise around two-thirds of their running costs
By donating these banners, FLUX Creative are not only protecting the environment by avoiding energy-intensive recycling processes but are supporting those in need too.
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